If a person considers the amount of the purchase AND the length of ownership, the added cost and ride comfort should be a no brainer. You may not think you need the bigger shocks today but it's quite possible your opinion could change later. Once you have the upgrades you won't think about the cost. The gauge cluster is much easier to read when traveling at higher speeds on bumpy terrain. And having bead locks should also be a no brainer. All tho a person may want cosmetically different rims. IMO All the upgrades offer a real world value that most people will want. The graphics & seat colors don't offer any real riding value. However IF $ is tight and the choice is between the Mav base model & another brand, I would choose the Mav base model because it's still probably better than anything else.